How to use the link builder to create links with UTMs
Build trackable links with UTM parameters — find out which channels (Instagram, WhatsApp, email) sell the most for you.
The Link Builder is a dashboard tool that creates an event link with per-channel UTM parameters. Instead of one link used on Instagram, WhatsApp, and email (which would all be mixed together in the report), you create one per channel and find out exactly where the sales came from.
One important thing: the link generated here is a plain event link, carrying only the UTMs. It does not bring your automatic coupon along. If you want the discount to be applied on its own during the purchase, use your affiliate link (see the article at the bottom of the page).
Step by step to create a link with UTMs
In the organizer dashboard, open Links in the side menu (or go to dashboard.vaidebaila.app/link-builder). The screen is called Link Builder.
In the Event field, pick the event you want to promote.
Under Promotion channel, choose where you will share the link: WhatsApp, Instagram Post, Instagram Story, Facebook, Email, or Flyer QR. Each option pre-fills the right utm_source and utm_medium for that channel.
If you want, fill in Campaign name (optional) — for example, birthday-sp-2026. This becomes the utm_campaign and helps you separate different campaigns on the same social network. You can leave it blank if you don't need it.
The link shows up under Generated link. Click Copy link and it goes to your clipboard, ready to share.
Each channel uses a fixed utm_source: WhatsApp = whatsapp, Instagram = instagram, Facebook = facebook, Email = email, and Flyer QR = qrcode. Use the same channel across events so you can compare performance over time.
Why separate UTMs are worth it
Without separate UTMs, all your sales are lumped together and you can't tell which channel brought each purchase. With per-channel UTMs, the Channel attribution panel shows:
- Orders per channel (how many purchases came from each network).
- Revenue per channel (how much each network brought in).
- Orders and revenue per campaign (if you run several campaigns on the same event).
This data helps you decide where to spend your time — if WhatsApp sells 5× more than Instagram Story, it's worth focusing on direct messages.